BMW is getting ready to fight it out on the small car segment with rivals like premium carmakers such as Audi and Mercedes-Benz. BMW plans to introduce two more models to the lineup of MINI. The Bavarian-based car manufacturer did not release any details about the new models but made the announcement when it revealed its plan to pour in $390 million for its U.K. operations.
The money will be used to expand the capacity of three of its factories that will include the Oxford plant that handles the main production of the Mini. The move forms a crucial part of the strategy of the brand to push for international growth of the Mini brand. Mid-term, the parent company wants to increase the volume of production and add to the models of the lineup
The range of the Mini has expanded significantly after the launch in 2001 of the three-door hatch. It had grown to include the C Mini Roadster, Clubvan, Mini Countryman hatchback, Clubman wagon, and the four-seat cabriolet.
For its tenth model, BMW considered before the Rocketman concept, a ride smaller than the three-door hatchback. This vehicle was revealed during the auto show in Geneva last year. It measures less than 12 feet and came close to the dimensions of the Austin Mini that rolled out back in 1959 but BMW dismissed the plan.
The Rocketman though will be showcased during the upcoming Olympics that will be held in London. BMW will be the official ride of the games and supplied vehicles to bring athletes and game officials to the different sporting venues.
BMW said before that it will not make a ride bigger than the Mini Countryman but they see a small crossover to be more feasible than a small mini.